The Joy of Giving X Give Pop Shop Fest
2018-12-04 14:40:33

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Remember that tingling feel-good sensation when you give joy to your loved ones? Here’s why.


Holiday gift-giving season is ramping up. It is the time of the year that we embrace the great (or sometimes overwhelming) satisfaction from gift hunting and giving. But do you know there’s some science behind this pleasant sensation? Neurological research suggests that our pleasure from giving actually stems from activated “Oxytocin hormone” in our brain. Interestingly, humans are not the only species that gives gifts, male spider, kingfisher and chimpanzees also offer gifts for mating or courtship benefit.


Undeniably, giving promotes bondings and happiness but finding the perfect gifts for our loved ones on the list can sometimes drive us crazy. In an effort to help you narrow down your gift-giving decisions, here are some insights.

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Happiness comes and goes but meaningful moments give us something to hold on to in time of difficulties. Experiences with emotional impacts, such as a joyful bike ride or adventurous trecking with your kids, hearty meals that all smartphones are put aside, etc are the best gifts, especially for older people and kids.

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Participants in a study reported that if they gave someone an unwanted gift, they would prefer it be given away than thrown away. While most givers believed that the act of gift giving passed title to receivers so they can decide whether to keep it or not. The rule of thumb is if you don’t value it, don’t regift it. Passing on to others only when you think that the gift will make them beam with pleasure.

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We can’t deny that lovely wrapping makes us feel happier about the gift. Giving a beautifully wrapped gift is not only a way to say ‘I care about you’ but science proves that the art of gift-wrapping ignites a visual signal that creates a Pavlovian response. Simply put, gift wrapping repeatedly pairs with joyous events in people's lives so it reminds us of a happy mood. Looking for some wrapping-in-style ideas? Check this out.


Gift hunting is an art. It resonates a giver’s identity and a recipient’s expectation. To strike a balance between practicality and aesthetics, you may consider getting a clue from the stars. Since each zodiac sign has its own preference, follow JOY to learn more and be inspired.

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Packed with insights on gift-giving and gift guide by zodiac signs, now you are ready for year-end celebration counting down. We hope that with these tips, you will find gift hunting more enjoyable. Always keep in mind that the best gifts are gifts that have taken a great deal of thought, care and effort.

Bringing you the ease of festive shopping with “JD CENTRAL 12.12 GIFT POP SHOP FEST” we have kicked off this shopping carnival with discount up to 90%, exclusive deals from selected brands, additional discount coupons and 15x JD Points! Surprise! At 00.12 and 12.12 hrs, gear up for the Surprise Hour with heavy discounts plus 12x JD Points. This 12.12 GIFT POP SHOP FEST runs from 1 Dec 2018 - 14 December 2018 so hurry in! Click

References: (1) Arthur C.Brooks, “Gift-Giving Tips from Scientists” The New York Times, URL (2) Siobhan Harmer, “The Science Behind Gift Giving,” Lifehack, URL (3) “Lovely wrapping make us happier about the gift” Phys Org,